Meet the First Generation of Digital Natives
Digital Natives at Work
Presently, a unique generation is entering the work force:
The digital natives!
They are the first adults, who have lived all their lives with the Internet, mobile phones and social media. According to official statistics (source: Statistics Denmark) currently more than 10 % of the work force in Denmark are digital natives, and in 2020, the same statistics indicate that it will be one out of four. A similar development can be documented in other countries.
Read "The Digital Manifesto",
an introduction to the digital natives in 16 short paragraphs.
Are they a problem or a potential? How should you welcome the digital natives as a leader or colleague? And are you ready to and capable of dealing with these new and future employees? It is a generation of employees that require you to perform, plan and practice leadership in time rather than space, for whom presence is something you create by frequency and speed not by face-to-face proximity, and where a well thought out and precise career plan will make them disloyal and demotivated. What types of incentives should be applied to develop and motivate young employees? They may be fantastic co-operators and team workers, but if they at the same time share everything and tell openly about everything, what then are the consequences for your company? And should you restrict access to Facebook during work hours to ensure a necessary level of concentration?
Nine years of empirical studies
For the last nine years I have has been gathering extensive empirical data about digital natives to answer these relevant questions. From 2012 to 2014 I have conducted specific, qualitative studies among young employees and students between 18 and 28 years and their managers. These studies have been documented in several books and articles, indcluding "Digital indfødte på job” (Digital Natives going to work) and ”Årgang 2012” (Class of 2012).
I offer talks on digital natives and the management of them. Some of my talks the last year have been: